What is sweeps week?

Sweeps week is a period in the television industry where television ratings are measured to determine advertising rates. It typically occurs four times a year in the months of February, May, July, and November. During sweeps week, television networks and stations air special programming, major events, and finales of popular shows in order to attract higher viewer ratings.

The ratings collected during sweeps weeks are used by networks to set advertising rates for the upcoming months. Advertisers are willing to pay more for commercial slots during programs that have high viewership during sweeps week.

Television networks often go to great lengths to promote and advertise their programming during sweeps week, as the ratings during this time can have a significant impact on the success of their shows and the revenue they generate from advertising. This can include special guest stars, cliffhangers, and other tactics to attract viewers.

Overall, sweeps week is a crucial time in the television industry for networks, advertisers, and viewers alike, as it can influence the programming decisions and financial success of television shows.